Rebranding 2024-03-07

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Attendees:

We have been discussing having VTK-m join the High Performance Software Foundation (HPSF), which is an umbrella organization under the Linux Foundation (LF). To join the HPSF, VTK-m has to join the LF. We have hit a snag in that the LF must own the trademark to any member software. That is a problem for VTK-m because the name is too similar to VTK, and the trademarks would violate each other.

So far, the only solution we have found around this problem would be to rebrand VTK-m. If we created a unique name, then there would be no trademark issue. The problem is that VTK-m already has a significant amount of brand recognition. Can we transition to a new brand without ruining that? Also, how could we move forward without disrupting current users and developers? And if this can all be resolved, what should the new name be?

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